Possibly the most controversial of Simon Cowell's reality TV shows, The X Factor see's aspiring singers try to break into the big time on this panel based sing off contest. During series 9 & 10 of the show I was responsible for the design of the play-along apps on mobile & tablet, website and social assets.

The 'Fifth Judge' tab on the X Factor app enables users to judge prospective contestants as they perform on the TV show. The app includes live play along features including a reaction-o-meter, a word option rater and a 'yes or no' decision maker. The more you play along to the show the better your Judge level becomes. More features in the app include: between show predictions, weekly trivia quiz, latest show content, twitter stream and in app voting.

The app saw great success in 2013 with 2 million downloads and an average of 150 thousand unique users each episode. The app also won 'Best Platform Innovation' at the Broadcast Digital Awards 2014.

My role in this project was to create the visual concept for the app and roll out designs for iPhone and iPad. I also gave the website and social sites a refresh for the new series.