NME one of Britain’s most historic music publications and is the biggest standalone music site in the world. Since joining NME in 2013 the magazine has gone through two rebrands and my role as Digital Designer has been to update the brand across the digital platforms.

As digital designer for NME I have redesigned the desktop and mobile sites, designed the 'NME Daily iOS' app, created NME’s application on Spotify, refreshed the daily newsletter and many other interactive projects.

The main objective of redesigning the desktop site was to update the site with the new magazine branding and also to simplify and de-clutter the templates. This is the first time in over six years that the website has had any major redesign work so we had to think carefully about taking the site forwards but also make sure legacy content was still accessible and presentable.

The redesign of the mobile site focused on getting content to the user, faster. Utilizing an infitnite scroll mixed content feed, the site sure the latest content is at your fingertips.

Colour coordinated labelling of content type was introduced to create visuals cues for even faster exploration. ‘Buy Tickets’ feature was also introduced which meant users can get tickets to see their favourite artists from a single tap on the homepage.

NME Daily was created to serve the NME reader with mixed media everyday of the week. Posts include new music tracks, latest film/game trailers, new and upcoming bands and the latest in music news.

The Royal Blood special feature was a chance to bring the magazine feature to life in digital form. The standalone feature included videos & interactive elements for an immersive version of the story.

In order to digitally promote the weekly publication of the magazine we create various social images including updating Facebook & Twitter covers with the week's lead feature.